HitechZone

From a consumer club to a financial world. HiTechZone, Israel’s largest consumer club for high-tech employees, set out to reframe its credit offering as a cohesive, premium financial experience. The project focused on creating a dedicated mini-site and visual language that bring all credit cards together under one unified ecosystem.

What I Did

Website UX and visual design, including marketing messaging

Sector

Fintech

Created Under

BDO Digital

Role

Creative Team Leader

When

Jun 2025

With a wide and complex product landscape, the challenge was to consolidate multiple credit products into a single, clear narrative tailored to HiTechZone’s audience. My goal was to shift perception from a benefits-driven club to a trusted financial brand that conveys confidence, purchasing power, and value. The solution was a premium, focused digital experience that simplifies choice, strengthens clarity, and positions credit as a central, credible financial world within the HiTechZone brand.

I reviewed current trends in the local and global credit market and identified emerging design directions that could inform the project. These insights helped position HiTechZone one step ahead, translating market inspiration into a more contemporary and confident financial experience.