RAZPOL LTD

How do you turn a commercial plastic bag manufacturer into a distinctive brand? How do you step outside the box (or in this case, outside the bag). Razpol is a commercial manufacturer of plastic packaging solutions. This project set out to transform a seemingly ordinary industrial subject into a confident, high-impact B2B brand.

What I Did

Visual identity development & B2B website design

Sector

Industrial Manufacturing

Created Under

BDO Digital

Role

Creative Team Leader

When

Dec 2024

Because the category itself is inherently utilitarian, I chose to look outward - to disciplines defined by bold positioning and clear functional authority. The goal was to extract values that could genuinely elevate Razpol’s identity without masking what it truly does.

At the core of the brand lies one uncompromising statement: we provide every carrying solution you need. The narrative does not rely on sustainability trends or aesthetic claims. It is grounded in reliability, scale, and execution.

This clarity shaped the visual and verbal direction: confident, direct, and unapologetically product-focused. The result is a B2B brand that owns its industrial nature while presenting it with distinct presence and strategic intent.

Usability remained central to the experience. Clear navigation, purposeful components, and strong calls to action were designed to guide users toward a single, decisive message: this is where your next packaging project begins.

The Journey

Two Design Concepts

Although a bold and disruptive visual path was selected as the primary direction, we approached the process by presenting two strategic brand expressions. Each concept explored a different positioning spectrum, one leaning into high-impact differentiation, the other offering a more restrained yet still contemporary interpretation.

Here is a glimpse into the alternative direction.

Defining Objectives & Mapping Assets

In the second phase, we defined the website’s strategic goals together with the client and mapped the available content and production assets. This process enabled us to construct a cohesive visual system that supports both brand differentiation and operational clarity—ensuring the design serves real business needs.