BRANDING
Outbrain
Reversim Summit
2020-2025
We called it 'Urban Jungle'. A long-term branding project for Outbrain’s Reversim Summit, one of the largest developer conferences in Israel, bringing together a global community of engineers and software professionals
What I Did
A complete graphic package for print and digital use
Sector
Tech, B2B
Created Under
BDO Digital
Role
Creative Team Leader
When
2020-2025
Over 5 years of collaboration, the visual language evolved alongside the conference itself, adapting to new themes, growth in scale, and an expanding global audience, while maintaining a strong and consistent core identity.
The branding system was applied across a wide range of touchpoints, from stage design, signage, and wayfinding, to digital assets, printed materials, and custom merchandise. This long-term approach allowed the brand to grow organically year after year, creating a cohesive and memorable experience across both physical and digital environments.
Over the years, we identified which elements of the visual language had become strongly associated with the conference and needed to remain consistent, and which aspects could be refreshed to reflect evolving design trends.
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