PRODUCT VISION
UX UI
PPC
myΔΕΗ App
Reimagining the Future of Energy Interaction.
PPC, Greece’s national energy provider, set out to redefine its digital platform beyond traditional utility management. The goal was to transform the app into a smart, AI-powered energy ecosystem- one that consolidates household consumption data, delivers personalized insights, and empowers users with predictive recommendations
What I Did
Led the visual concept, UI and motion
Sector
Energy & Technology
Created Under
BDO Digital
Role
Creative Team Leader
When
Jun 2025
The brief challenged us to rethink the experience from the ground up, without technological constraints. The goal was to move beyond a purely functional utility app and redefine it as a daily companion embedded in every household.
Instead of being opened once a month to review and pay a bill, the platform was envisioned as a 24/7 intelligent assistant, adapting to individual needs, supporting energy savings, monitoring household activity, and delivering personalized insights for every family member.
This shift marked a transition from transactional interface to proactive ecosystem- transforming energy management into an ongoing, user-centered experience.
One of the key tools in extending the experience beyond functional value was emotional engagement. Gamification played a central role in this shift. We used motion, visual feedback, and dynamic data visualization to create a more intuitive, memorable, and emotionally driven interaction.
The experience was further strengthened through a data-driven onboarding flow designed to capture meaningful user insights from day one.
The interactive questionnaire collects household patterns, consumption habits, and preferences- forming the foundation for personalized recommendations and adaptive guidance.
This engine enables tailored energy-saving tips, contextual upsell opportunities, and cross-service integration—connecting users to additional services relevant to their needs. By activating personalization at the core of the platform, the app evolves from a static utility interface into a dynamic product ecosystem that grows alongside the user.
The Journey
01
Concept Sprint
As the brief focused on delivering a forward-looking concept rather than a full research-driven product cycle, we began directly with strategic ideation. The core question was not how to refine the existing app, but how to redefine its value.
We explored which tools could shape a distinctive experience- what would motivate users to open the app at least once a week? How to design a journey that naturally connects them to additional services beyond their current subscriptions. The focus was on building engagement mechanisms from day one- positioning the platform as an active, evolving ecosystem rather than a static utility tool.
02
Experience Framework
In the second phase, we developed two distinct UX concepts, each proposing a different structural approach to achieving the engagement and ecosystem goals defined earlier.
Within both directions, we mapped key opportunity zones across the interface- moments where motion, interaction design, and visual emphasis could elevate the experience beyond functionality. These activation points were intentionally designed to introduce emotional cues, reinforce feedback loops, and encourage ongoing user engagement.
03
Product Identity
In the final phase, we defined the strategic direction for the product’s visual identity and communication layer. The objective was not to replace the existing brand, but to evolve it-translating PPC’s established visual assets into a future-facing digital system.
