Delek Motors
Lifecycle Marketing

Shaping and maintaining customer journeys and CRM communications for Delek Motors. Collaborating across brands such as Mini Cooper, Mazda, Box, we developed a unified marketing language and scalable design solutions for ongoing campaigns and automated customer touchpoints

What I Did

Led the design of marketing communications

Sector

Automotive

Created Under

BDO Digital

Role

Creative Team Leader

When

2025-2026

An ongoing collaboration with Delek Motors, focused on developing a consistent visual language and designing end-to-end customer journeys across multiple brands, including MINI, Mazda, BMW, and Dongfeng.

We created concept-driven campaigns aimed at strengthening long-term customer relationships, with a user-first approach that considers needs at every stage of the consumer lifecycle. The work combined design and performance- tracking open rates and conversion metrics, and collaborating closely with technology teams to ensure measurable impact, not just visual quality.

CREATIVE MARKETING